Have you ever visited a website and seen a "Not Secure" warning in your browser bar? It’s the digital equivalent of walking up to a store and seeing a "Enter at Your Own Risk" sign on the door.
An SSL Certificate (Secure Sockets Layer) is what prevents that warning. But for a small business, it’s about much more than just technical encryption.
When a visitor sees the padlock icon, they know their connection is private. If you don't have an SSL, Google Chrome and other browsers will actively warn visitors to stay away. For a small business, that warning is a "conversion killer."
Even if you don't sell products online, your website likely has a contact form. Without an SSL, any information sent through that form (names, emails, phone numbers) is sent in "plain text," meaning it could be intercepted by hackers. SSL scrambles that data so only you can read it.
Google officially uses SSL as a ranking factor. If two businesses are competing for the same keyword and one has an SSL while the other doesn't, Google will almost always give the "Secure" site the advantage.
In the early days of the web, only banks needed SSL. Today, the internet standards have changed. Every site—from a simple blog to a major retailer—is expected to be encrypted.
Many "big-box" hosts sell you a hosting plan and then try to upsell you a $70/year SSL certificate on the checkout page. Then, they leave it to you to figure out how to install it and renew it every year.
At Hosting with Service, we do things differently:
The Bottom Line: You focus on running your business; we’ll focus on keeping your digital front door locked and secure.
Want a secure home for your website?
See our Secure Hosting Packages